To understand the value of sales enablement software, you must first understand what sales enablement is. At Ro|Innovation, it’s defined as ensuring all client-based employees continuously learn the necessary procedures, knowledge, behaviors, and skillfulness to optimize the conversation with buyers – thus making a happy customer. Since there are nearly 80,000 definitions of sales enablement available, it also means there’s millions of people still wondering what it is and what the benefits are. So why is the meaning still so obscure?
Infographic Source: ROInnovation
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