The infographic from Essex Distributions does some myth busting in regards of how effective leaflet distribution is a marketing medium. There are some interesting marketing facts about leaflet distribution including:
- 48% of consumers either visited a shop, sent for information, or bought a product after receiving a leaflet.
- 47% of consumers found that new product leaflets were useful
- 48% effectiveness of leaflet distribution as a marketing medium
Infographic Source: Essex Distributors