The Hidden Part Of YouTube For Brands

The infographic takes a look at the difference in engagement between earned media versus owned media. On YouTube, earned media is vastly more popular than owned media. Earned media saw 300 million Youtube views compared to 24 million for owned media. Earned media had 35,000 videos while owned media had 260 videos. The infographic also provides additional statistics on some of the top brands on Youtube.

Earned Media vs Owned Media

 

Infographic Source: TimeWatchViews.com

 

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