Media buyers have felt the dramatic shift in lead generation and advertising with the advent of the Internet. Search engines, for example, capture a buyer in the moment of needing something and direct them to exactly what they want. Inbound marketing can conversely engage, inform, and assist buyers towards a particular company. This information graphic from Toronto SEO company, Vol & Tier, outlines why Inbound marketing tends to be more effective for a company.
Infographic Source: Vol & Tier Digital Marketing