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What Are Infographics? Find Out What They Are & Why They’re Useful

What Are InfographicsIf you’re looking to present your data in a visually appealing manner, then infographics are the perfect way to do so. You may be wondering what infographics are and why they are superior to other forms of data presentation.

The answer is simply because they are visually appealing and easy-to-read elements that break down the data structure into easily understandable components—and you don’t have to be a highly experience graphic designer to create them.

They are not limited to any specific data type or content, either. You can use a good infographic for a wide variety of information and data presentation and other visual content. These may range from blogs and annual reports to more official presentations. They provide value-driven content in a more engaging manner.

To find out more, keep on reading!

What Are Infographics?

Various studies have shown that creating an infographic design (information graphic)is easier to remember than text. Infographics provide individuals and teams with an outlet to deliver valuable information in a more appealing manner. The word infographic is a mixture of two words: information and graphic.

They may be used to present data, step-by-step guides, research findings, charts, timelines, or any other kind of information. All in all, it expresses complex data in a way that viewers can easily understand.

Most often, infographics compress a large amount of text and convert it into images and charts;this ensures that your audience never misses any information. Moreover, it aids in effective communication.

Key Elements of Infographics

Creating an infographicis usually subjective and there are various templates available on the market for you to choose from. However, all infographics typically include the following key elements:

1.    Facts and figures

2.    Charts and other visual elements

3.    Color coding

4.    Graphics

5.    Icons

6.    Statistics

7.    References

Why Are Infographics Used?

To understand the importance of infographics, it is essential that you first learn why they are used. There are various reasons why you or your team may resort to using infographics for data presentation. These may include:

Simplify Complex Information

One of the major reasons for using infographics is that they effectively simplify complex information. They do so by breaking down the information into easily digestible components. This is especially important when you need to present a large number of statistics and facts.

Make Compelling Graphics

While many people love facts and figures, a hugenumber can often deter people from reading the entire article. Presenting these facts and statistics in the form of visually appealing and color-coded charts and graphs make for a stunning visual display.

Data Analysis

Data Analysis

When information is presentedin an appealing way, it is easier to analyze the data and facts and figure out what they mean. Let’s say 90% of the people in the world who smoke contract heart disease. Furthermore, 20% of non-smokers do not contract heart disease. 2% of all non-smokers who have heart disease are subjected to constant second-hand smoke.This may be slightly difficult to analyze, and there were only three facts.

When your content includes an abundance of data, it may be impossible to analyze it. Therefore, infographics make it easier to analyze that data. As a result, you can easily determine the cause and effect relationships between various factors.

Easily Scannable

Often, you don’t need to read the entire article. What some viewers may be looking for is a single fact or comparison. Going through the entire article is often tedious work. Infographics make it easy to scan the data and information and piece out the facts that are the most valuable.

Sharing Capabilities

If you find valuable information that you hope to share for content marketing purposes, you’ll find it easier to do so with infographics. The attention span of mobile users is quite limited. Therefore, you need a graphic that instantly appeals to the masses. Not only that, but it should be shareable on social media.

Pictures and videos perform much better than blocks of texts or documents. Also, online publishing enables the world to benefit from your content. They can help your data gain worldwide coverage and recognition.


Another reason infographics are usedisbecause they are embeddable to your website. When you design or publish an infographic on a particular designing website, you can easily get the embed code. You can then place this code on your site to create an automatic link.

Increases Traffic

An infographic tends to generate much more traffic than a standard blog post. When people understand content and are interested, they are more likely to share it. As a result, you’ll find your blog posts or pictures will get incredible and continuously increasing traffic.

Not only does it generate traffic, but it also boosts your SEO rank;this is due to the constant linking and sharing that results in even more traffic. It helps create brand awareness so your company or team can benefit significantly from these data visualization tools.

Basic Types of Infographics

Another way you can gain insight into why infographics are useful is to look at the different types of infographics that are available. Each type serves a different purpose. They are categorized into the following five groups:

Cause and Effect

This type analyzes the different forms of statistical information and finds the relationship between all the different factors. For example, smoking and its effect on the heart and various other organs.


This type of infographic explains an event timeline in chronological order. It allows viewers to analyze the temporal relationship between all the different stages.


Quantitative data allows readers to gain more insight and better understand statistical data through various visual elements such as bar charts, graphs, tables, indicators, and so on.


These infographics help the viewers navigate properly through a process and information. These include navigational aids like maps.


These are the best types of infographics for conveying a message or information about a specific product. This can include both positive and negative information like the side effects of a certain medicine, for example.

Wrap Up

Infographics are the best way to convey a large amount of information most compactly. In today’s fast-paced world, it is important to deliver as much information as possible while still grabbing and retaining the attention of the audience. 


What Are Infographics